The site of the Cranford Building originally housed a wooden stable owned by the Jones and Roberts Company. In 1895, John T. Roberts, his brother B. H. Roberts, and Thomas G. Cranford formed a partnership to create a mercantile stock business, leading to the construction of the Roberts Building on West Hill Avenue. Following a fire in 1901 that destroyed the adjacent wooden stable, the company, now including J. Alex Dasher, built a new three-story brick structure known as the Cranford Building, completed by 1905. Over the years, the building served various purposes, including housing a soda fountain, telegraph office, movie theater, and a meeting space for the Valdosta Elks Lodge. It continued to accommodate retail shops and commercial businesses throughout much of the 20th century, including the famous Sportsman Club, a popular pool hall and eatery from 1954 through the 1980s.

West Hill Avenue Properties, LLC purchased the Cranford Building in September 2007. The building underwent years of painstaking renovation to preserve its history while adding modern amenities that complement its character. The finished result is a preserved landmark within the Downtown Valdosta skyline that houses 11 apartments full of historic charm and modern finishes, along with 3 commercial spaces still serving the community to this day.